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Leads, Referrals, and Networking Partners - Is There a Difference? You often hear that we need a lead attraction system and you know you need to go to networking events. So when you are sitting at your desk with a mountain of names, email addresses, and phone numbers do you know what to do with them? Your action plan will depend on if the name is a lead, referral, or networking partner. You need to categorize the names into three stacks: Lead, Referral, and Networking Partner.

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